ABSTRACT
This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opium will appeal to all interested in the American obsession with the car.
TABLE OF CONTENTS
chapter 4|32 pages
Chapter 4 The struggle for styling I
The 1920s and the birth of automobile styling
chapter 5|36 pages
Chapter 5 The struggle for styling II
The Depression and the decade of streamlining
