ABSTRACT

One day late in 1965, Virgil Boyd, president of the Chrysler Corporation, paid a visit to the Dodge styling studio, where studio head Bill Brownlie was working on the 1968 Charger muscle car. The sleek, light, mid-sized coupe was equipped with a monstrous 426-cubic-inch Hemi-head engine and could compete favorably against most hot rods in a drag race. Boyd, an executive from the bean-counter mold, could not comprehend the exciting racing machine before him, especially the huge engine that could attain speeds far beyond legal limits. Boyd frankly told Brownlie that Chrysler should not sell such cars.