ABSTRACT
This book has been written primarily for those with a responsibility for evaluation. Some will regard themselves as professional evaluators. Many others will be project and programme commissioners, managers, organisational development and HR managers and directors, consultants and education and training providers. There is a greater understanding of the importance of setting SMART objectives, but not necessarily always a concomitant ability to frame them to an acceptable standard. The most senior managers are unlikely to be directly involved in monitoring and evaluation or to be directly involved in measurement activities. We hope that they react with enthusiasm. All human-capital spending plans need to be interrogated as a matter of course, until each one can be aligned directly with key organisational objectives. The ideas behind what we do and help others to do are not hard to grasp, but they are always challenging to apply.
