ABSTRACT
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa.
Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.
This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.
TABLE OF CONTENTS
part I|66 pages
Mapping the domain of consumer vulnerability
chapter 3|12 pages
An inclusive approach to consumer vulnerability
chapter 4|12 pages
A story of The Uncondemned
part II|65 pages
Consumer vulnerability and key life stages
chapter 9|14 pages
An adolescent-centric approach to consumer vulnerability
chapter 10|13 pages
Care leavers' transitions to adulthood
part III|27 pages
Consumer vulnerability, health and wellbeing
part IV|45 pages
Consumer vulnerability, poverty and exclusion