ABSTRACT
Within the literature in childhood studies and marketing/consumer research there is much debate around the vulnerability of children in their dealings with the market (Marshall 2010; Buckingham et al. 2009). There is little doubt, however, that in general bereaved children are vulnerable. Even for adults, bereavement is a devastating, disorienting and traumatic life event; the loss of beloved family members or friends brings in its wake ruptures in social routines and social networks, as well as destroying the assumptive world that sustains our daily lives (Parkes 2010). For children in particular, bereavement poses distinctive risks to mental health, social integration and academic performance (Nguyen and Scott 2013; Penny and Stubbs 2015).
