ABSTRACT
This chapter provides an overview of Cross-Cultural Management (CCM) education programs and the major approaches used in China. It discusses the emerging trends and challenges of integrating the etic–emic approach for teaching CCM followed by theoretical and pedagogical implications and recommendations for CCM research and education. In general, CCM has been accepted as an important and useful subject for management education in both undergraduate and postgraduate programs. Such etic–emic integration toward an overall framework resembles a mosaic-style unity-in-diversity. The etic–emic is especially relevant for comparing cultures with a balanced view. Based on the indigenous Chinese philosophy, Fang proposes an alternative approach to culture. Emphasis on a humanistic approach is heavily influenced by the Confucian philosophy of ren and yi. Chinese academics have paid increasing research attention to CCM research and pedagogical activities. This momentum is bound to continue, and animate the development of CCM education towards a more integrative etic–emic approach.
