ABSTRACT
In this chapter, the author explores how Multinational Corporations (MNCs) can facilitate the cross-cultural collaboration process in order to effectively conceive and execute innovation strategies for new products. Moreover, cross-cultural collaboration serves an important role in nurturing and sustaining knowledge-sharing throughout the organization. Inter-team and intra-team cooperation have been found to serve as significant determinants of knowledge generation by subsidiaries. The role of culture and its relationship to knowledge-sharing and innovation practices is important to consider for understanding cross-cultural collaboration. Adler emphasizes the role of cultural diversity as a key resource in designing and developing global learning organizations. Cross-cultural collaboration and knowledge-sharing require consideration of specific organizational mechanisms and components that interdependently create a common space and environment for innovation. In order to increase success in conceiving and executing innovation strategies for international markets, cross-cultural collaboration may serve as an important factor and competitive advantage for MNCs in accelerating innovation and market responsiveness.
