ABSTRACT
MEGA, a world bank initiative, within a greater project called the gender equity model, was designed to introduce international standards on gender equality in Argentina. It was a one-year programme, consisting of six stages: establishment of a gender equity committee, self-diagnosis, establishment of an action plan, training, audit and certification. By 2010, the world bank acknowledged the widespread use of the types of initiatives and the cultural differences that affected them: international experience indicates that in order to achieve gender equality, it is necessary to address cultural barriers, which are sometimes hidden in business practices, affecting female development in labor activities. Likewise, displaying emotions and referencing themselves as passionate and warm people, in comparison to Anglo-Saxon cultures, is another part of the Argentine identity. This explains the subtle gender dynamics in the workplace, and some of the implications for the gender equality policies of MEGA.
