ABSTRACT
As is well-known, a number of widescreen processes and formats were adopted by Hollywood during the course of the 1950s as a means of attempting to maintain the profitability and appeal of its films in the face of declining attendances at cinemas and increasing competition from television and from other leisure pursuits. 1 As is also well-known, increasing reciprocity between the film and television industries during the 1950s and 1960s resulted, among other things, in the screening of films, including widescreen films, on televisio 2 . Since then, with the conglomeration of the industry, and with the advent of cable, satellite, video and other 'windows' for the industry's product, this reciprocity has further increased, and with it the necessity to design the industry's films, its widescreen films included, with each of these windows in mind. 3
