ABSTRACT
‘Public service’ is synonymous with the operation of governments, but government as a ‘service industry’ has not received much attention in the marketing literature. Until recently, services on the whole have not received much attention from marketing writers. Yet services constitute a very large and/or growing element of the economy of developed and developing nations. In view of the importance of services and the controversial nature of governments' services, particularly in relation to extent, costs, and freedom of action of individuals and companies, the author of this article uses the example of Grenada to argue for greater marketing attention to services in general and to ‘government as a service industry’ in particular, especially in underdeveloped and developing countries.
