ABSTRACT
Chapter 3 recounted Fiske's (1992) argument that audience production can be seen to take three key forms: textual, semiotic and enunciative. Textual activities refer to the creation of new texts, semiotic activities are processes of cognition, such the interpretation and reinterpretation of texts, and enunciativity relates to social and interpersonal activities. While there will inevitably be a great deal of crossover between forms of audience productivity, this tripartite model does provide a useful analytical tool.
