ABSTRACT
In Chapter 8 we come to the final stage of the effective management process model: connecting with customers (see Figure 8.1). The Effective Marketing Management Process https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203862261/a2fa402b-8203-44c2-9112-0344cc11e5ee/content/fig8_1_B.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/>
