ABSTRACT
The issue of innovation-driven growth is a key factor in the current dynamics of industrialized nations. In saturated markets, like the European automobile market, competitive advantages are gained by the differentiation and constant renewal of products, and the introduction of increasingly visible groundbreaking innovations. Figures 2.1 and 2.2 illustrate the effect these strategies have on new-model development time scales for manufacturers, and the effect they have on the rate at which new services or technologies are introduced on these products.
