ABSTRACT
We have seen in preceding chapters how the various media professions differ in such areas as loyalty and goals. These differences set them apart from each other ethically as well. That doesn’t mean that lying in a news story isn’t the same as lying in public relations or advertising. What it does mean is that there are issues unique to each medium that require different ethical approaches. That is what we’ll be discussing in this section of the book. In this chapter, we will be exploring the meta-issues of truth telling and harm and how those larger issues play out within the three mass media professions-public relations, advertising, and news journalism.
