ABSTRACT
Whenever we make moral decisions, we affect other people. In fact, anyone who is affected by our decisions or has some effect on us could be considered a stakeholder-or, in the language of ethics, a moral claimant. This claimant could be our reading or viewing publics, the people who pay our salaries, our families, friends, those we are reporting on, their families, our fellow professionals, or virtually anyone. The fact that the media seriously affect so many complicates moral decisions, because we must consider all those affected or be found lacking by those whose moral claims we do not consider.
