ABSTRACT
It was late when Pilar Quiñones returned to her offi ce after a meeting with the communications director of the Centro Nacional Para la Prevención y Control de VIH/SIDA (CENSIDA), the Mexican Health Ministry’s offi cial HIV/AIDS organization. Muy difìcil, she thought, looking at the mass of paperwork on her desk. UNAIDS reports and campaigns, Pan American Health Organization charts, internal CENSIDA statistics, and scientifi c journal clippings occupied the space normally taken by glowing product reviews, color-coded consumer research reports, and shiny product samples.
