ABSTRACT
Contemporary research on organizational rhetoric (Cheney & Christensen, 2001; Cheney, Christensen, Conrad, & Lair, 2004; McKie, 2001) has done an excellent job of explaining how organizational rhetors draw upon cultural assumptions to develop positive images/reputations and manage crises. Our goal here is to extend that work by suggesting that organizations in regulated high-tech industries face a unique rhetorical situation, and have available a set of distinctive rhetorical strategies for managing the challenges they face.
