ABSTRACT

The importance of Arthur W. Page and John W. Hill in U.S. public relations history cannot be exaggerated. Page, the first American public relations practitioner to serve as vice president and director of a major corporation-AT&T-was ranked the third most important practitioner of the twentieth century by PRWeek in 1999, behind only Ivy Lee and Edward Bernays, and a society for senior counselors is named for him (Page Society, 2007). Hill, the head of the world’s largest and most influential agency of his time-Hill and Knowlton, H&K-has been called the best-regarded person in the field during his time, known for having “just a very plain, decent honesty about him” (Burger, 1993), and in surveys of PR practitioners and journalists alike, Hill and Knowlton ranked first and best (“Public Relations,” 1960).