ABSTRACT
Theoretical traditions develop because humans have an innate desire to classify, explain, order, predict, understand and/or clarify their worlds, phenomena, and the unknown. We as humans are by nature conceptual beings. Similarly, ancient and today’s scholars of communication and public relations develop theories, and offer them for debate and testing. However, our individual and scholarly theories, that find support, then begin to shape and influence how we see phenomena, what we see (and don’t see), as well as why we interpret what we see in the ways that we do.
