ABSTRACT
Why am I writing this piece? Always begin by asking the question, “Is there a good reason for writing this?” If you are writing a news release, first make sure that you have legitimate information to share and that you’re not doing this simply to make your organization look good or to satisfy the personal whim of a staff member. A company news release about a planned expansion is newsworthy; a release announcing that the company softball team won its game over the weekend is not.
