ABSTRACT
It started with an email. On November 29, 2004, the website DowEthics.com received an electronic request from BBC World Television for an interview concerning Dow Chemical’s position on the 1984 Union Carbide Bhopal chemical plant disaster. The news agency planned to run a story about the twentieth anniversary of the industrial accident, estimated to have killed 20,000 residents of Bhopal, India and to have made many thousands more ill, and wanted to discuss Dow’s corporate responsibilities and reparation efforts since acquiring Union Carbide in 2001 (Goodman, 2004).
