ABSTRACT

The word influence means ‘to affect or have power over’ someone or something.

As we’ve seen, language is often used to try to influence people to think, feel and

act in particular ways. As you learn more about this topic, not only will your own

language become more powerful (influential), but it’s likely that you won’t be so

easily influenced by what other people say or write – because you can see what

they’re up to. In other words, you’ll be able to make up your own mind in a more

independent way.