ABSTRACT

At a time when other countries have become better funded, more coordinated and sophisticated in their efforts to attract international visitors, the USA still lacks a national strategy to compete. This situation puts the USA in a distinct competitive disadvantage in efforts to attract world travel . . . The consequences of this competitive gap have already materialized. A close analysis of key indicators and trend lines reveals that beneath the surface of seemingly good news, the USA has been steadily losing market share for years, at a cost of hundreds of billions of dollars and millions of jobs.