ABSTRACT
This book is primarily concerned with print magazines. In the words of Mark Glaser (2005), ‘the magazine world has seen the future of print – and it’s still print’, and any predictions that the Internet would replace print are unlikely to be true in the immediate future. Although magazine publishing saw a fall shortly after 2000, as part of a general economic downturn in the wake of the bursting of the dotcom bubble, more recently it has been buoyant. September 2007 saw publication of the largest ever consumer magazine, as an edition of Vogue went on sale with 840 pages, 727 of which were filled with advertising.
