ABSTRACT
The internet is a rapidly growing medium in Germany. More and more people are going Online and taking advantage of the wide variety of opportunities offered by internet providers. Despite the fact that several approaches to profitably market webcasting have failed in The past, this business sector is now attracting attention. Driving this new interest in Webcasting are the promises of better technologies, mobile systems, and a very large Customer base. Webcasters have a variety of business approaches to choose from. These strategies, individually or in some combination with one another, should lead to economic success. The right mix of business models multiplies the chance for a business to offer a Financially rewarding product line of online services. Potential revenue streams include: advertising; subscriptions; e-commerce; and, data commerce. The legal environment of the webcasting sector is predicated by the nature of online communication.
