ABSTRACT
The Greek media market possesses almost all of the trends that run through the most media-savvy western European markets: It is a highly competitive media market, where media conglomerates control the majority of stakes in media outlets across all media sectors. In terms of their political standing, Greek print and audiovisual media cover fully all the ground across the two poles of the political spectrum with such efficiency and consistency that pluralism is certainly firmly established. Contrary to what is the case in some northern European countries, both print and audiovisual media choose to take political sides, with print media overtly demonstrating their political disposition. Total newspaper sale figures show a continued decline from the late 1980s to the beginning of the 1990s, a slide which shows signs of advertising over the past couple of years, with sales moving upwards due largely to the proliferation of titles and the offering of “rich” Sunday editions, beefed up with many supplements.
