ABSTRACT
This chapter focuses on the debate that was initiated by the proposal of the Norwegian company, Naturkraft, to build gas-fired power plants (GPPs) on the basis that this would improve the environment. The company export power from GPPs as a substitute for power from more polluting Danish coal-fired power plants. Their basic objection was that energy use should be curbed, and that the power from the GPPs would only be an addition to the electricity that is generated by the coal-fired power plants. This chapter demonstrates how environmental rhetoric adapted to a more complex political context in which domestic and internationally oriented approaches compete. It deals with theoretical perspectives on environmental rhetoric and the rhetorical tools. The chapter details the methods that were employed. The subsequent analysis is divided into two parts: it deals with the strategies that Naturkraft used to obtain its building permits, and how the environmentalists were able to force Naturkraft to postpone its plans.
