ABSTRACT
The book Good to Great by Jim Collins was one of the best-selling management books of alltime. It sold over 3 million copies, topped the Business Week best-seller list for years, and was translated into 35 different languages. The book chronicled the success of 11 different companies and distilled five principles that they all shared. The book implied that readers who adopted these principles in their own organization would see similar levels of sustained success over time. The book was well written, supplied a simple formula for success, and gave hope to many managers who were struggling with the complexity of leading large-scale organizations. The only problem with the book was that the advice it offered turned out to be wrong.
