ABSTRACT
Have you enjoyed or dreamed about operating the “ultimate driving machine,” a BMW, or a perfectionist Mercedes? The human brain is like a Mercedes plant, where a curious visitor can see perpetual work in progress: Various models are being put together as they move on, at a steady pace, down the assembly line. Major operations are on display, while others, probably messy, are hidden in order to keep the brand, or the human species, safely competitive.
