ABSTRACT
W hether music-or speech-based, radio relies on the human voice to connect with its audience. As Andrew Crisell points out, ‘radio is a “live” predominantly personal medium and unrelieved music with no visible
human origination is dauntingly impersonal’ (1986: 65). In other words it is the voices of presenters and newsreaders that we most respond to on radio. They are the personification of radio providing a personality with which we identify and connect.
