ABSTRACT
Most students I know stay awake all night for a variety of reasons I am not going to
discuss here. But as they near the end of their courses, the thought of getting a job
is instant insomnia. That peculiar mix of hyper-excitement at the thought of finally
getting out there and the paranoia and black depression of ‘aah, what am I going
to do?’ is invigorating yet daunting. Students love being students; the lifestyle,
the experimentation and above all the learning process are fondly remembered
forever. I have been there, but more importantly, so have most of the people you will
ultimately work with and be interviewed by. That thought provides a glimmer of
hope. Advertising agencies are notorious among students and graduates for not
replying to letters, phone calls or emails. Somehow, though, advertising people are
sympathetic towards new talent struggling for its first break. That is because for
many it is an all too recent memory – don’t forget that. Your struggle is not unique,
the recipients of your pleas for work have gone through much the same.
