ABSTRACT
Both observation and content analysis can be conducted qualitatively or quantitatively. I am going to concentrate on the quantitative approach but many of the methodological points made in this chapter should guide someone conducting qualitative research. Because of the overlap between the two methods I will start by describing observation, and then look at aspects of research which are common to the two methods. I will describe a form of structured observation and, finally, look at content analysis, including the use of diaries and logs as sources of data.
