ABSTRACT
I shall begin the more detailed discussion of the 22 schools with the approaches that are probably most familiar to you, namely eight more ‘voluntaristic’ cockpit schools that regard strategy formation as a rational decision-making process whereby one abstracts from the actual strategy-making process. Adherents of these approaches may concede that this is sometimes tricky, as there are many factors that can make it difficult to approach reality and operate within it in a truly rational way. But, according to these schools, we must attempt to do this. We have to act as if everything is rational and attempt to put it into practice. And, in fact, their adherents believe that we will succeed if we try hard enough. Hence the title of this chapter: ‘Where there’s a will, there’s a way.’ A variant of this can be found in management books that focus on leadership. The best, most successful managers are true leaders!
