ABSTRACT
In 1989, the glossy Indian magazine Society published a spoof of contemporary advertising slogans. Various lines and jingles designed to promote brand identification were turned on their head for supplemental, usually sexual meaning, with suggestive photographs to match. A television ad exhorting “Trust Your Eyes Only” became bedroom farce. Mrs. Masoom Besahara, literally Mrs. Innocent Without Support, goes into her bedroom carrying the new television set she has chosen, and finds her husband Bijoy (spelled “Bi-Joy”) in bed with another man. Embarrassed, Bi-Joy leaps out of bed and pulls on his pants. His wife, in shock, drops the TV.
