ABSTRACT

The biggest challenge is stopping, looking round and accepting you have taken a wrong turn in the first place. Any business can have a financial crisis – no business is immune from recessions, bad debts or market changes that can drive a whole industry onto another continent. Survivors know where they are and know where they are going. They have a clear idea of the problems they face and they have plans to deal with them. The earlier the problem is spotted, the more options are available. Look again at the traffic lights in Chapter 3 and try to work out where you are.