ABSTRACT
If you are using a standard letter, use ‘Dear Sir/Madam’ and ‘Yours faithfully’. If you know the recipient’s name (see above), you can use ‘Dear Mr/Ms [Brown]’ and ‘Yours sincerely’. This is more compelling than ‘Dear Sir/Madam’ and ‘Yours faithfully’, and much more difficult to send down to Customer Care with a scribbled ‘Please sort’ note.
