ABSTRACT
Another option is your local newspaper, which may well have a consumer-oriented journalist on its staff and might welcome the opportunity of taking up your case and/or of filling a few column inches with your story. Readers respond readily to such stories, and a good consumer grievance could run and run with minimal effort on the journalist’s part and maximum embarrassment to the offending trader. This line of attack may not get you what you want, however, so keep it in reserve.
