ABSTRACT
There are so many threats, changing markets, aggressive competitors, new technologies and demanding clients that there is no room for complacency and an even greater need for good leadership. Leadership accomplishes change whereas management focuses on maintaining equilibrium. Leadership in a partnership comprises those who lead and those who are led and their responsibilities to each other. The chapter explains a starting kit for acting like a leader: the 3Cs –confidence, credibility and communication. From psychology, one can be known that the credibility of a communicator rests partly on his or her expertness and trustworthiness as perceived by the person on the receiving end of the communication. Sometimes, a leader will find him or herself asked to attend many meetings. To participate in the work that has been delegated to particular committees or groups. Some firms rotate the location of their key management meetings so that the senior people are guaranteed to visit every office at least once a year.
