ABSTRACT
Introduction This chapter takes shopping as its theme. Shopping as a practice is obviously central to the development and functioning of a capitalist market economy. However, its status within the doctrinal structure of contract law is only as an illustrative mechanism for particular phenomena. In this chapter, I take two case studies that, from different perspectives, consider shopping as a narrative of pleasure. Their aim is to offer readings of shopping that put self-gratification back into it as an activity. The first study examines the reading of shopping that is offered by current contract case law. Onto that examination I then impose an alternative reading that embraces a feminist perspective at the level of doctrinal analysis.
