ABSTRACT
Unless the advertisement falls within the above classes which provide exemption or deemed consent, an application must be forwarded for determination by the local planning authority. As with other forms of application, the authority may grant consent with conditions or refuse consent, in which case they have to state the reasons for their action. There are, however, two essential differences from ‘normal’ planning consents which relate to advertisements: 1 planning consent is normally only for five years but the local planning
authority may specify a shorter or longer period; and 2 the local planning authority may grant consent subject to certain
standard conditions or such conditions as are considered to be appropriate.
