ABSTRACT
That the law of intellectual property, including trademark law, can be analysed in economic terms is no longer an insight with any power to astonish or even to offend. Still needed, however, is an analysis that formalises the economics of trademarks, relates trademarks to other forms of property, brings to bear the nascent economics of language and communication, and discusses and interrelates the principal doctrines of trademark law. To supply this need is the task we have set ourselves in this article.
