ABSTRACT
The attitude of, ‘Yes, that’s all very well, if you’ve got nothing better to do but I’ve got to dash – I’ve got work to do’ is an attitude which can retard progress and undermine the efforts of other people in the firm. Fee-earning is critically important but so is improving our systems and culture to make fee-earning more effective. Without managed improvements being made and sustained, the effort in fee-earning will yield poorer results and poorer prospects than could be achieved with better direction and strategic planning.
