ABSTRACT
There does not exist any magic formula or method of minimising risks in transnational marketing. Attempts may be made to minimise the foreseeable or predictable risks arising either from the product itself, or the country with which the transaction is to be concluded, for example, currency risks, risks related to transnational shipments, and certain other risks over which nobody may have any control, such as natural disasters or political risks. Risk-minimisation entails preventative measures to be taken by the parties to a contract. The nature of such measures required to be taken depends upon the nature of the goods/product to be dealt in and the country with which the transaction is to be concluded. The following represents a basic guideline as to how risks may be minimised.
