ABSTRACT
This chapter summarises the steps that a party contemplating embarking upon marketing a product in a foreign jurisdiction may find useful. Most of the issues involved have been discussed in the chapters in this book. However, there is one particular issue which deserves special consideration prior to working out a plan for marketing a product in a foreign jurisdiction: the nature of the relationship between the two countries. If the political relationship between the two countries is strained, the question of doing business with that other country will not arise; furthermore, if a country is subject to an international embargo, that country should not be a party to a commercial negotiation or transaction. Again, if a trade embargo has been imposed by the country of the buyer/seller on another country, then those two countries should not be involved in any business relations. To put it simply, the parties to a transnational marketing/sales contract should be clean and should remain clean throughout their business relations.
