ABSTRACT
Student Enterprise came about largely due to the decision of some Enterprise in Higher Education (EHE) institutions to incorporate student participation on a 'management' rather than a representative level in their EHE initiative. The first institution to adopt this model was Chester College. The rationale for adopting a management structure which included provision for a student manager was that the EHE initiative would reach into the student community by commanding peer respect. It became evident during the initial phase of the EHE initiative, when funding had been targeted mainly at staff and curriculum development, that many students were unaffected and unaware of the concept and practice of EHE. Indeed, there were many misconceptions among students about what 'enterprise' meant and many different, often negative interpretations were placed on the whole EHE ethos.
