ABSTRACT
In many ways this idea builds on a tradition of studies of young people’s relationships with older media. Paul Willis’s (1990) Common Culture, for example, draws a vibrant picture of young people actively engaged in the consumption of media forms, including television, video, magazines and music. While this approach draws on the tradition of ethnographic research on youth culture established by the Birmingham Centre, it also has much in common with the ‘populist’ approach to Cultural Studies most frequently associated with the work of John Fiske (i.e. 1989), with its emphasis on the popular as a form of ideological resistance to the dominant culture.
