ABSTRACT
Group interviews should be considered, either as part of a survey or of a less formal type of interview project. One point to bear in mind if you decide to try group interviews concerns the particular dynamics of the group in question. Available research would suggest that group interviews may be less effective in allowing personal matters to emerge and that the interviewer will have to manage and be aware of the group dimensions in the conduct of the interview. It is important to note that researchers have also made use of interviews with groups of people. The benefits of this approach concern the potential for discussion to develop among the group and the value of this as a research source. Having read through the material and worked on the activities you should now be able to distinguish between different types of research interview practice.
