ABSTRACT
The context for much of the current interest in material culture is a fear. It is a fear of objects supplanting people. That this is currently happening is the explicit contention of much of the debate over postmodernism which is one of the most fashionable approaches within contemporary social science. It provides the continuity between recent discussions and earlier critical debates within Marxism over issues of fetishism and reification, where objects were held to stand as congealed and unrecognized human labour. As most of the chapters in this book demonstrate, this is often an exaggerated and unsubstantiated fear, based upon the reification not of objects but of persons. It often implies and assumes a humanity that arises in some kind of pure pre-cultural state in opposition to the material world, although there is no evidence to support such a construction from either studies of the past or from comparative ethnography, where societies are usually understood as even more enmeshed within cultural media than ourselves. Rather our stance is one that takes society to be always a cultural project in which we come to be ourselves in our humanity through the medium of things.
