ABSTRACT
The days of certain markets, easy lettings and malleable tenants have gone, and, for the foreseeable future they are unlikely to return. Property as a product has become more difficult to sell, and those responsible for selling it perforce required to bring a higher degree of professionalism to the market. Users’ needs have to be more closely identified and more carefully matched with product design. As with other property services the agency function to date has been performed against a background that has rested heavily upon the historic monopoly enjoyed by established firms and a traditionally constant attitude towards transactions in land and property by owners and occupiers. This is changing.
