ABSTRACT
The Revival took place at a time of competition for the allegiance of the subjects of all the regimes which have featured in this book. The rivalry between Catholic and Protestant gave rise to an outpouring of propaganda, much of it printed, some of it visual, in ceremonial or architectural forms, much of it at a popular level, relying on prints and cartoons. In Britain, the rivalry between Whig and Tory, between Hanoverian and Jacobite, and in America the rivalry between rebel and loyalist, also necessitated a propaganda battle. The struggle for allegiance was intensified by the French Revolution and its lengthy aftermath. One has a sense thereafter of a conflict of ideas between religion and irreligion, and between different (and frequently mutually hostile) religious traditions. Promoters of the Evangelical Revival, therefore, were among many who sought to persuade, influence and convert.
